Linking to other sites is not a ranking factor, but when you link, choosing high-quality sources can help establish your content as credible. This is another time saver because you can add internal links without opening any individual pages. Simply increasing internal links pointing to your 1-3 most important pages can boost their ranking. But if a searcher enters a different keyword and Google wants to display your page, it’ll pull text from your page that closely matches what the searcher’s looking for. A sitemap is a file containing a list of all pages on your site.

Create user-friendly content

It’ll help with the page’s SEO as well as offer the potential to rank in image search (e.g. on a search engine image results page or image carousel). On-page SEO, or on-site SEO, is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic. On-page SEO components include content elements, site architecture elements, and HTML elements.

These on-page SEO elements will collectively have a major impact on your website’s rankings. There are tools that will show you how mobile friendly your page is. Once again, Google has a Mobile Friendly Test tool that you can use to check yours. If it rates poorly, you know you have some adjustments to make. All of the elements mentioned above are helpful, but in the end the most important on-page element that will affect your rankings is the content. It’s just another small way to help Google better understand what the topical focus of your page is.

On-page SEO SEO Anomaly (also known as “on-site SEO”) is the practice of optimizing webpage content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links, URLs, and other ranking factors. It’s a foundational SEO strategy and an excellent place for beginners to practice SEO.

• Before publishing content (text, images, audio, or video), the first step is to do keyword research.
• Quality matters where the written piece of an article should satisfy expertise, authoritativeness, and trustworthiness.
• In this guide, we’ll dive into the main differences between on-page and off-page SEO.
• This helps people who are interested in what you’re offering find your products, content, or services, increasing organic traffic and helping you grow.
• On-page SEO is one of the three main SEO branches, which include technical and off-page SEO.
• Off-page SEO refers to actions taken outside your website to improve search engine rankings.

Technical SEO

The most comprehensive website for teaching the fundamentals of search engine optimization. The comparison table below shows the key differences between on-page SEO and technical SEO in an easy-to-understand format. After the table, you’ll get an explanation of both types of SEO in further detail.

So if you link to other pages on your website using the right keywords, it may be a signal for Google to rank them higher for these keywords. It helps both Google and users to understand what the linked website is about. Although keyword in the URL most probably doesn’t influence your ranking in any way, it is a good step that can improve the overall UX and the CTR. It is best practice to use the focus keyword in the title tag of your page.

Search engines want to serve users the portion of your pages that are visible and important, so text in these areas deserves the most focus. Read the free resources we linked to above, take the free course, and use the free trial to implement what you’re learning on the go. Like every skill, you get better at SEO by practicing on live websites. Apply SEO best practices to make your site easier to find, navigate, and rank higher in search results.