Analyze performance and adjust your approach to stay competitive. Whether you track it yourself or work with an expert, data-driven decisions lead to higher rankings and more customers. Additionally, using structured data (Schema markup) alongside the map can further enhance your local SEO by providing search engines with precise business location details. Local institutions such as chambers of commerce, universities, and community organizations are excellent sources for backlinks and citations. Many have business directories, event listings, or partnership opportunities that can help boost your local authority while strengthening community connections. The more active and engaged you are with your reviews, the more trust you build with both Google and potential customers.

Just like with backlinks, the top results tend to have more linking domains than those towards the bottom of the first page. We found that domain diversity has a substantial impact on rankings. In other words, it’s better to get 10 links from 10 different sites than 10 links from the same domain. It could be that Google has an inherent preference for content that they deem comprehensive. Or it may be that users are more satisfied with search results that give them a full answer to their query.

The next step is to specify the search engines you want to track. Naturally, Google will be the primary choice for most, but you can also add Bing, Yahoo, or Yandex. Semrush provides a comprehensive suite of SEO tools designed to help businesses efficiently plan and monitor every aspect of their search engine performance.

Why Keywords Matter

Now it’s time to update your older pages with links to your new page. We recommend not simply adding links to existing text, but adding context around the new links, which can boost both the relevance and the freshness of the new links. Selecting keywords with a lower difficulty score increases your chances of ranking higher, especially if your website is relatively new or has lower domain authority. When adding the links, use relevant anchor text to give Google and users a hint on what the target page is about. This is how we improved the rankings of our post, which initially included step-by-step instructions.

Plus, to make your content overall easier to read, it’s important that you add visual elements like photos, videos, and infographics. Quality-centric ranking factors are significant for visibility in Google Play search results and the various editorial sections, app lists, and category rankings. Optimizing your ratings, conversion rate, engagement, and performance contributes to Search and Explore traffic. For higher blog rankings, prioritize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), especially when you are generating content using AI content writer tools.

• This allows you to provide accurate information about your local business on your site and helps Google understand more about your company page.
• In general, your anchor text should describe the page you’re linking to.
• One way to make sure that your content matches search intent is to look at the content that ranks on the first page.

Build High-Quality Backlinks

For example, you might have noticed that Backlinko posts feature a handy table of content. You also want to structure your page so it’s easy for people to find what they’re looking for. The #1 thing you can do to improve your above the fold area is to push your content to the top. That way, Google searchers can easily find what they’re looking for. Besides meeting search intent, there are a handful of simple things you can do to reduce your site’s bounce rate. If you want to improve your Google ranking, your page needs to be a GREAT fit for what someone’s searching for.

Backlinks (links posted on a third-party website that link back to your website) play a massive role in Google’s algorithm. So, one of your main goals should be to get visitors to share your posts on social media. And, you can only expect visitors to do that if you post high-quality content regularly. But for those blog posts that you want to rank higher, stock images and empty graphics are not going to cut it. You need images that illustrate concepts, add value, and match the intent of the keyword.

You will need to scroll through the results and possibly visit page two and beyond before you find your website (if you rank for that term at all). Record the results you find; otherwise, you won’t be able to track your performance over time. When search personalization is enabled, Google will give you personalized results when it ranks pages. SERanking doesn’t have a free plan, but it does give users more flexibility when choosing their paid options.

We’ve covered a variety of methods, from the basic RANK function to more advanced techniques involving multiple criteria and dynamic rankings. By combining these tools, SEO Anomaly you can tailor your approach to fit any data set or specific requirements you might encounter. It certainly isn’t as fun as creating content or getting backlinks, but technical SEO is still important. Best of all, it’s completely within your control, so spending a little time here can often produce big results. With all that in mind, you should be optimizing each individual page and piece of content for selected, well-researched keywords.

What does an optimized Google Business Profile look like?

Using Social Media sites like Facebook Business pages is a form of word of mouth marketing as people finding us after they have heard about us and connect. Go to accounts settings, privacy and check the box that allows your business page to show up on Google. Many times business owners are unaware of this setting and your Facebook page will not rank if this is not checked. If you are unsure what your keywords are, use the google keyword planner tool or the chrome extension Keyword Everywhere to validate them.