A misconfigured robots.txt file is a common issue for on-site search engine optimization which is a highly important SEO audit template item to analyze during the auditing process. Connect with him on LinkedIn or through the BruceClay.com website. This type of SEO refers to making sure the backend elements of a page are optimized for search crawlers. An on-page SEO audit would include checking meta descriptions, meta titles, image alt text and compression, and more.

If you are a big company with lots of content, your pages will be indexed almost immediately. Here, a person doing the audit needs to make sure that you only need a few clicks from homepage to destination page. The smaller the number, the easier for crawlers to access that page. Both meta tags and robots.txt files need to be checked manually in order to make sure that everything is ok. As the name says, accessibility is connected to Google’s and user’s ability to access the website. If your potential visitors are unable to see your pages, there is no point in creating new content.

• Login to Google Search Console and view the „Search Results“ report.
• You can see the keywords, pages, devices, countries, and more information.
• While the best SEO audit tool can provide valuable insights and recommendations to optimize your website, it’s essential to understand that no tool can guarantee improved rankings.
• Use it to get a comprehensive list of errors found on your web page and find out where you still have to improve your website.
• Consistently analyzing data helps you to make informed decisions to improve your SEO strategy over time.

If you have a large site, analyzing each page manually would be time-consuming. Semrush’s On Page SEO Checker can audit your on-page elements at scale. While these elements might seem basic, I’m consistently surprised when websites get these fundamentals wrong. ​​After categorizing your content, work on the promising pieces to improve their quality. So consider working with a developer who can analyze each page, implement the fixes, and thoroughly test the changes. Underneath, you’ll see a list of reasons why the pages haven’t been indexed.

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I was shocked because we weren’t churning out low-quality content on the website. Instead, we were publishing high-quality articles with expert insights directly from the actual home care providers (employees) of the business. However, after deep diving and analyzing the content, we discovered that some links in the articles were redirecting to irrelevant websites. In terms of reparations, we ran a report of all the affected pages and manually worked our way through, removing pages, products, and internal links from the site as we did. Natural Language Processing (NLP) techniques were employed to make content more conversational and relatable. Synonyms, related terms, and user-centric language enhanced the content’s context and relevance, helping search engines understand and rank it more effectively.

Competitive analysis and keyword research

The YMYL guidelines are used by Google to scrutinise content written on sensitive topics like finance, health, safety or overall well-being. If you are struggling to copy and paste the content from your site, enter the URL into this tool, and it will SEO Anomaly extract the text content. Now that the Project is all setup, the next step is to simply copy and paste your content into the chat area. It’s the basis for creating an incredibly powerful content auditor that’s designed to mimic what Google’s algorithm and human evaluators want to see. Claude will now run an in-depth analysis of your content and compare it to the Search Quality Rater Guidelines. First download the free project files and head over to Claude.ai and create a free account.

Simply enter the URL you want to analyze into the search bar, and the tool will generate a report with insights. The benefit of using WebSite Auditor to audit Core Web Vitals is that you perform a bulk check for all the pages at a time. You receive up-to-date data from Google, relevant to the moment. If you see affected pages, follow the recommendations on the right to improve your website performance. If duplicates are detected, you need to go through those pages and rewrite titles and descriptions.

Make your content helpful and original to increase the chances of Google indexing those pages. You’ll see all the keywords your competitors’ domains rank for, but your domain doesn’t. You can also find broken URLs with backlinks in Site Explorer. If you’re facing any of these issues and haven’t performed an SEO audit in the last six months, it’s a good time to run one. Check your backlinks and their value, see competitors’ backlinks and new & lost links. A high bounce rate or a generally poor experience causes your site to lose relevance for Google.

You’ll sit down with a REAL digital marketing expert who will work to understand your business, your needs, and your goals. This invaluable information enables you to make informed decisions, refine your SEO strategy, and improve your website’s overall performance. In all honesty, this is just scratching the surface when it comes to performing a technical SEO audit. Each of the points above can easily have an entire blog post about it and additional, more advanced issues like paginations, log file analysis, and advanced site architecture. Google’s goal is to improve user experience because, let’s face it, no one likes a slow website. In today’s society, the need for instant gratification encourages site visitors to leave before they finish what they intend to do.

Note that AI tools may hallucinate and generate incorrect information. Verify any information you get from AI tools before using them. It also tells you the good characteristics of the page for ranking, so you keep them as is. This free SEO tool lets you look at the search term’s popularity per region and other related search queries on Google. While Ahrefs has a suite of paid and powerful tools, it also offers free SEO tools like Keyword Difficulty Checker. Try Webflow for as long as you like with our free Starter plan.