When you start typing a query in Google Search, you are presented with a list of possible phrases to use in your search. This means that to make your content more relevant to broad topics, you need to enrich your content with related keywords. This is necessary to determine what search terms users are typing in the search box and create content that satisfies their intent. Before publishing content (text, images, audio, or video), the first step is to do keyword research.

Search engines favor updated pages, especially for topics that change frequently. Finally, minify HTML, CSS, and JavaScript to reduce file sizes. Removing unnecessary spaces, comments, and formatting speeds up browser transmission and processing. This optimization reduces latency and improves overall loading time.

What factors impact off-page SEO?

Google’s own research shows that synonyms actually play a role in up to 70% of searches. It’s not keyword density, it’s term frequency–inverse document frequency (TF-IDF). Special thanks to Bill Slawski, whose posts on SEO By the Sea led to much of the research for this work.

Make Sure Your Pages Are Mobile-Friendly

Our on-page SEO company helps your brand create a content strategy that gets you noticed by search engines and your ideal traffic. When your website has poor internal linking and a growing number of orphan pages, its search rankings are likely to suffer. Ensure that all images and multimedia assets on your site are optimized for quick loading times. This includes compressing image files and using alt tags with relevant keywords, which helps in improving page load speed and SEO. Use internal linking wisely to guide visitors to related content within your site. This not only improves user experience by providing additional relevant information but also helps in distributing page authority throughout your site.

• If your page is targeting a specific term or phrase, make sure to include it in the URL.
• Several factors influence page speed, and optimizing them ensures your website performs at its best.
• If you want your page to display prominently in the SERPs, use schema markup.
• With Google prioritizing mobile-first indexing, having a responsive website is more important than ever.
• Linking from one page to another signals to search engines that the linked page is relevant and valuable, which can improve its visibility in search results.

Linking to other sites is not a ranking factor, but when you link, choosing high-quality sources can help establish your content as credible. This is another time saver because you can add internal links without opening any individual pages. Simply increasing internal links pointing to your 1-3 most important pages can boost their ranking. But if a searcher enters a different keyword and Google wants to display your page, it’ll pull text from your page that closely matches what the searcher’s looking for. A sitemap is a file containing a list of all pages on your site.

Internal links

Don’t want to come up with blog titles or keyword targets on your own? Add our content strategy services onto any order and we will strategize for you. With our findings we create relevant and engaging content, for the right keywords, that your audience is searching for and bound to love.

Our 50+ editorial team of bloggers, journalists, SEO Anomaly creatives, and content marketing professionals will create optimized content for your website. All of our on-site content is optimized for your target keywords using our proprietary content AI software. Conduct a comprehensive audit of your web pages to assess on-page SEO.

Proper headings improve readability and help search engines understand the structure of your content. Using main and secondary keywords in your headings also supports keyword optimization. It’s a format to mark up the information about the web page so search engines understand it better.